Months after the first Prime day sale, Amazon is now coming with yet another Prime day event similar to its predecessor.

The 2-day long sale is scheduled for mid-next month and promised to have steep discounts on several of Amazon’s own products and from various brands. This is the first time Amazon is holding a Prime day sale twice a year.

Amazon 2nd Prime Day Sale is Here

Similar to brick and motor outlets, Amazon holds a great discount sale every year to lure people into the shopping season. And what’s better than a holiday time – where people run over each other to buy things at utter discounts.

And Amazon wanted to cash this by running yet another Prime day sale, calling it Prime Early Access Sale. The company has already held a Prime day event in July this year and said it was the best one in its history. And with the holiday season coming up, the company is running yet another similar event – scheduled on October 12th and 13th.

This would also lure people into subscribing to its Prime membership, which offers some exclusive discounts and offers. Announcing the dates, Amazon said there would be a number of discounts on household essentials, clothing, electronics, and more, and most of them were reserved for Prime members.

It also mentioned a new “Top 100 list” section that’d feature a “curated selection of some of the best deals from brands like Hasbro, iRobot, KitchenAid, and Samsung.

Assuring upto 80% off on regular prices to Prime members, Amazon highlights its own products like Alexa-enabled devices and other top brands. As of date, the sale will go live in 15 countries, viz Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S.