By now, all digital marketers and website owners have become aware that Amazon is shutting down alexa.com, the most widely used SEO analysis tool. The tech giant has announced the retirement of its 25 years old SEO tool by 1st May 2022.
But it is not much to worry about as the scenario is not the same as 25 years ago. Now we have many SEO suits similar to Alexa.com and even better alternatives.
We all know the importance of an SEO tool in the age of rapid growth of digital marketing. The tool helps you in every possible way to plan an online marketing strategy and implement it accurately. An SEO tool can do everything from traffic analysis to keyword search.
So without wasting much time, an excellent digital marketer must want to get a perfect Alexa alternatives. And here we are to help them by providing information and a list of some of the best alternatives to Alexa for getting traffic insights.
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List of Alexa Alternatives To Get Traffic Insights in 2023
- Website Informer
- Moz Pro
- SE Ranking
It is a complete solution to digital marketing through websites. You will get almost all the necessary features to track and analyze traffic using Ahrefs SEO tools. The tool lets you do backlink analysis, content planning, SEO Audit, and rank tracking.
Moreover, the user interface is well segregated into total visits, pages per visit, bounce rate, etc., making using the tool much handier. Ahrefs has both paid and free versions that you can choose according to your requirement. However, the free version is severely restricted and may not prove productive.
Similarweb can also be considered a perfect alternative to Alexa. The SEO tool is designed to help organizations maximize profits by targeting potential customers. You can first use the reliable site checker of Similarweb to get an overview of traffic on your web page.
After that, you can dig deep into the tool and use it to gain insights about competitive analysis, keyword opportunities, audience insights, and traffic statistics. Like Alexa, Similarweb also provides paid and free versions to its users. To use the tool, you must enter details like name, email, industry, and job function.
This alternative is trusted by some top business firms like Tesla, Samsung, Decathlon, IBM, and Forbes. The company’s main motto is to grow its online visibility. And to be honest, to some extent, the motto is justified as you will get almost 50 such tools on SEO and content marketing to analyze traffic and plan your marketing strategy.
The platform is straightforward as you only have to enter the website to start. Many free tools are available in Semrush. In addition, you can try the 14 day free trial before investing your money in this fantastic SEO tool.
The tool we will discuss has come a long way from a simple keyword search tool to a complete suite of SEO solutions. Serpstat now has many market-oriented tools that have made it an alternative to Alexa. You can use it for backlink analysis, rank tracking, site auditing, etc.
If you are ready to provide personal information like email address, phone number, etc., you can use some of the free tools by Serpstat. But we would recommend the paid version as the free tools don’t justify the worthiness of the tool.
It is a comparatively new SEO solution suite developed and run by Neil Patel. The main aim of Ubersuggest is to help users find the perfect keywords and plan their content marketing strategy accordingly. Moreover, you can use Ubersuggest for free to restrict your website searches to three.
The SEO tool has a neat and clean interface with all its functions grouped on the home page. For example, if you want to know about website traffic, just type the name on the search field and press enter. You will instantly get the result with a brief overview of traffic and several organic keywords.
If you want an all-in-one SEO solution, then Quantcast will be the best option to choose. Using Quantcast, you can research keywords, track ranking, check website traffic, etc. A unique feature of Quantcast is the site overview that shows the total organic and paid traffic per month.
Various bar graphs and charts will help you understand the Trends of traffic and various other components. The tools also give you a list of top keywords from various websites to rank your site organically. Both paid and free versions are available for Quantcast.
7. Website Informer
This is a simple tool to help you with SEO-oriented digital marketing for your website. Website Informer provides live information about people who visits your site. Moreover, you will also get data about the webpage they visited and their location.
The dashboard is functional, and you can get all the information there. For example, the tool will be free to use if your site records less than 2000 monthly visits. But over 2000 visits will yield a monthly subscription.
It is another SEO tool that can track your website traffic in real-time. The tool has various functions like visitors count, page views, refer,s, etc. In addition, a unique session replay feature shows you a visitor’s journey through your website in a detailed manner.
You can also find the heat map that shows which areas of your site are receiving the most clicks. Like Alexa.com, both free and paid plans are available. However, the free plan restricts only 5000 page views, whereas the paid plan can be used for unlimited views.
Spyfu is among the most potent Alexa.com alternatives since it allows users to spy on their competitors’ internet marketing strategies. If you enter a competitor’s URL into Spyfu, you’ll be able to view the keywords they’re bidding on and the volume of monthly searches for those terms.
Spyfu displays the total number of clicks a rival has received and the estimated CPC (cost-per-click) for each term. Businesses that want to optimize their SEO approach and maximize their returns will benefit greatly from the insights provided here.
Majestic.com, like Alexa.com, is a highly effective tool for analyzing a website’s link profile in great detail. You may learn more about the competition, boost your own link-building efforts, and monitor your results over time with the help of Majestic SEO tools.
The Majestic Million indexes the top one million websites worldwide, and the Majestic SEO suite of tools is aimed at helping users optimize their websites for search engines. It’s a must-have for any SEO expert or webmaster.
11. Moz Pro
Moz Pro is incredible that you can use it as a replacement for Alexa. Although, it is not as powerful as other tools. But you will everything you need to be SEOs, marketers, and advertisers.
In Moz Pro, you can do keyword research, keyword tracking, and rank tracking. It has a backlink analysis tool to check the authority of competitors. Furthermore, a site audit is a matter of the moment.
12. SE Ranking
Yet another considerable SEO tool that is used by millions of SEOs, marketers, and business owners. It’s an all-rounder SEO tool that can be used for in-depth market research.
With SE Ranking, you can research keywords and track your targeted keyword without much hassle. The tool also featured backlink checkers, marketing, social media, and website audit. And pricing is relatively low than other competitors.