Website owners may need to track user activity to deliver better-readability content. This is where Hotjar comes in. Hotjar is a great web analytics software that tells how a user interacts with a website. However, there are other great Hotjar alternatives out there that come with more accurate tracking results.
Hotjar was founded in 2014, and because of its unmatched features, it quickly became famous among web admins and blog writers. With this tool, you can track user activity on your website. There are other alternatives to Hotjar analytics where you can track more details, such as mouse movements, geo-location, click activity, and much more.
List of Best Hotjar Alternatives in 2024
If you’re not happy with Hotjar, don’t worry. We have plenty of great traffic analysis tools that will help you understand how users interact with your website or app.
1. FullStory
FullStory lets its users search and filter virtually any action or browsing environment. It provides an extensive analysis of digital interaction, digital experience analytics on-the-fly convention funnels, advanced search capabilities, and a video-like replay of user sessions. Hence, it provides robust debugging and developer tools.
Visit: FullStory
2. Mouseflow
Mouseflow is a session replay and heatmap tool. It is quite similar and a great alternative to the Hotjar tool as it shows how website visitors click, move, scroll, and browse and how they pay attention to the web pages of the website they are searching for.
It helps clients simplify their analytics to make important decisions, making it one of the best Hotjar alternatives.
Visit: Mouseflow
3. Matomo
Matomo, formerly known as Piwik, is an open-source and free Hotjar Alternative. It is self-hosted and provides features that are nearly similar to those of Google Analytics. It is also available to give users full ownership of the analytical data.
Visit: Motamo
4. Smartlook
Smartlook has long been a trusted name for providing accurate analytics for websites and mobile apps. But unlike many other website analytics, Smartlook performs most cost-effectively. So, if you find Hotjar a little bit too expensive for your budget, do not hesitate to try it out. People like it very much just because of its amazing features.
Visit: Smartlook
5. WalkMe
WalkMe is a digital platform that has been adopted. It is essentially a ‘stop shop’ for adoption. It is a perfect tool that manages change and guides users through software in real-time. It makes an excellent substitute for Hotjars because it offers a comprehensive solution. This is the significant advantage of WalkMe.
Visit: WalkMe
6. Crazy Egg
Crazy Egg is an online application that provides an eye-tracking tool, such as a Heat map, scroll map, and Overlay, as well as other features to track a website’s operation, like Confetti. Crazy Egg helps us understand our customers’ interests to boost our website’s profit. And I can guarantee that nobody will deny this because of its amazing features.
Visit: Crazy Egg
7. Lucky Orange
Lucky Orange is a complete and useful conversion rate optimization tool and a customer feedback tool designed to help. It helps us know whether our website is working best or not. The Lucky Orange platform works pretty much like its more famous counterpart. It has a culture-free interface for beginners, ensuring that everything you want to view is just a glance away.
Visit: Lucky Orange
8. Freshmarketer
Freshmarketer is a complete marketing automation suite. It helps its users manage their contacts, lists, and designs, deliver compelling marketing, and automate email marketing.
This also comes with a visual editor to help you edit the page. It is quite simple to use, and you can easily change text, images, and other elements. Therefore, it is essential among available Hotjar alternatives.
Visit: Freshmarketer
From Editor’s Desk
These were the best Hotjar Alternatives for tracking your website users’ activity. These tools will help you maintain your website content better and make it more usable for consumers. Which one do you like the most? Let us know in the comments section below.
