To keep its customers entertained throughout the journey, Air Canada is bringing select Apple TV+ content to its in-flight infotainment system.

This partnership adds popular shows like Ted Lasso, Bad Sisters, Foundation etc., to Air Canada’s library, which can be streamed without a subscription. Also, to celebrate this partnership, Air Canada is offering a free two-month Apple TV+ subscription to new and returning customers in Canada.

Adding Apple TV+ as a Complimentary

Less than five years of launch, Apple TV+ has grown to be a significant entertainment platform in the OTT space. While adding new and interesting content to the library is what Apple should do, making crucial partnerships too can aid its platform’s growth.

In this pursuit, Apple partners with Air Canada to add its Apple TV+ content to the flight’s infotainment system. Air Canada’s in-flight library consists of more than 420 movies, 1,000 episodes of TV shows, 130 music albums, plus multiple podcasts – all coming as complimentary with the air travel.

And now, adding Apple TV+ content will only make it better. Air Canada customers can watch popular titles like Ted Lasso, Bad Sisters, Severance, and Foundation on the screens inside the aircraft. Still, it’s unknown whether the content is added to the entire fleet at once or gradually.

This aside, Air Canada and Apple offer a free two-month Apple TV+ subscription to new and returning customers to celebrate this partnership. After the free term, the Apple TV+ subscription will cost $8.99 per month. Talking about this, Air Canada’s Managing Director of Product Design, John Moody, said;

“This new partnership with Apple puts us on track to increase our onboard entertainment content by more than 95 per cent since last year.”

This isn’t the first time an airline partners with an OTT to extend its content options. In 2020, American Airlines offered Apple TV+ content in its in-flight entertainment system. They even let Apple Music subscribers stream songs on the Apple Music app for free using in-flight Wi-Fi.