A couple of months after hinting, Disney is hiking the price of its high-end subscription – Disney+ Premium, by $3 to $13.99 a month.

This change would start from October 12 and be the second $3 change since last year. On the other hand, Hulu is also bumping its high-end tier’s price to $17.99 monthly, up by $3. Well, Disney is reliving users who want to take both, as a bundle of Disney+ and Hulu will be available for $19.99 a month.

Hiking Subscription Prices

Suffering from heavy competition, Disney+ is taking the only step it’s supposed to – hiking its subscription prices to stay afloat in the market. The platform’s CEO, Bob Iger, hinted at this change in May but announced it now during Disney’s quarterly earnings call.

The revised prices of Disney+ put the platform’s high-end subscription at $13.99, starting from October 12. That’s the second $3 price hike since last year, where Disney+ Premium was hiked $3 in December to $10.99/month. And following the path of its parent company, Hulu is also hiking its high-end tier’s price by $3 to $17.99 a month.

Well, to relieve users, Disney offers a bundled pack of both Disney+ and Hulu premium subscriptions for $19.99 a month. Further, Disney is also expanding the availability of its new $8 ad-supported tier to Europe and Canada after launching it in the US last year.

Iger also discussed Disney’s plans to push back against the account-sharing practice, that the company is “actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family.” Hopefully, Disney will start implementing these new policies sometime in 2024.

It’s evident that password sharing is denting the earnings of all the OTT platforms, so they’re bound to take restrictive measures. Netflix has taken it for so long, and been successfully cracking down on this practise lately.