A couple of months after hinting, Disney is hiking the price of its high-end subscription โ€“ Disney+ Premium, by $3 to $13.99 a month.

This change would start from October 12 and be the second $3 change since last year. On the other hand, Hulu is also bumping its high-end tierโ€™s price to $17.99 monthly, up by $3. Well, Disney is reliving users who want to take both, as a bundle of Disney+ and Hulu will be available for $19.99 a month.

Hiking Subscription Prices

Suffering from heavy competition, Disney+ is taking the only step itโ€™s supposed to โ€“ hiking its subscription prices to stay afloat in the market. The platformโ€™s CEO, Bob Iger, hinted at this change in May but announced it now during Disneyโ€™s quarterly earnings call.

The revised prices of Disney+ put the platformโ€™s high-end subscription at $13.99, starting from October 12. Thatโ€™s the second $3 price hike since last year, where Disney+ Premium was hiked $3 in December to $10.99/month. And following the path of its parent company, Hulu is also hiking its high-end tierโ€™s price by $3 to $17.99 a month.

Well, to relieve users, Disney offers a bundled pack of both Disney+ and Hulu premium subscriptions for $19.99 a month. Further, Disney is also expanding the availability of its new $8 ad-supported tier to Europe and Canada after launching it in the US last year.

Iger also discussed Disneyโ€™s plans to push back against the account-sharing practice, that the company is โ€œactively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family.โ€ Hopefully, Disney will start implementing these new policies sometime in 2024.

Itโ€™s evident that password sharing is denting the earnings of all the OTT platforms, so theyโ€™re bound to take restrictive measures. Netflix has taken it for so long, and been successfully cracking down on this practise lately.