4 Best Open Source Google Analytics Alternatives of 2024

Google Analytics is one of the best tools for testing the UI and UX of a site. Many businesses highly rely on Google Analytics to get stats for their site. It is the first choice of companies when it comes to business analytics. 

However, Google Analytics does not give you much control over your data, so there is a need for more Google Analytics. Since this tool is open source and free, businesses of all sizes use it. Another reason why Google Analytics is popular is that it is a highly secure and trusted tool. 

In this guide, we list the best open-source Google Analytics alternatives. These analytics tools can help you better understand how your site functions in terms of UI and UX.

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Factors to Consider Before Getting A Google Analytics Alternative

The business analytics tool you use for your site will have a lot of access to your site’s data and that is why there are a few factors that you should consider before using any Google Analytics alternative for your site. 

Factor in Your Business Objectives

The first thing to keep in mind is your business objectives. Here, you have to see the goals you have set for the current period and the future. Make sure that the web analytics tool you are about to use aligns with your business objectives and can support them. 

For example, if you want analytics on your site’s UI, use a tool specializing in UI analytics. 

Security is a Must

Some business analytics tools require deeper access to your site and its framework, and if you are going to grant it, you have to make sure that the tool is highly safe and reliable. Go online and read the reviews about the tool. See what users in the real world think of it, and then decide if you can trust the tool or not. 

Ease of Use

If you are a new business, chances are you have a small team and do not have dedicated staff to use these tools. So, the tool you will have should be easy to use, and the learning curve should also be easy. This allows you to easily learn and teach other staff how to use the tool. 

Scope for Customization 

Although this might be a bit hard to find in open-source business analytics tools, it would be great if you got an open-source tool that is customizable. The tool can be customized for your site and its needs, and the results you will get will be more accurate. So try to search for a tool with a good scope of customization.

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Best Open-Source Google Analytics Alternatives

1. Plausible

Plausible is a fairly new addition to open-source web analytics tools, but it has taken the market by storm for small and medium businesses. This tool offers many powerful features. First of all, it is quite lightweight and then blazing fast. 

People trust Plausible because it only collects the necessary information from your sites, such as the number of page views, referrers, highest-ranking pages, bounce rates, and unique visitors. The dashboard is also clean, making it easy to use.  

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2. Matomo

Matomo is easily one of the best open-source Google Analytics alternatives out there. Users prefer Matomo because it is an on-premise software that gives you a comprehensive report of the people who visit your site.

Matomo is also very secure as it runs on MySQL/PHP web server with a secure and transparent framework. There is no data sampling on this tool, so you get the most accurate results. The tool has many tools that allow the next level of customization for your business needs.   

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3. Open Web Analytics

Here, the name pretty much gives it all away. Open Web Analytics is a great free and open-source tool for web analytics. If you want to analyze and organize your website’s traffic, then this is the tool you should use. 

The tool allows you to track, manage, and analyze how your web visitors interact with the platform. It also offers first-party control, which means that you can run it on your website in real time.    

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4. AWStats

Next on the list is AWStats. Again, this powerful analytics tool is unique because it provides graphical analytics for mail servers, advanced web, and streaming services.

AWStats will be suitable for all users who work with IIS (W3C format), WebStar, Apache log files, and other servers because it uses a partial information file to process big files. The tool shows you all the log information as it comes equipped with a log analyzer. All the information you get is in the form of graphical web pages. 

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