Google Analytics is one of the best tools for testing the UI and UX of a site. Many businesses highly rely on Google Analytics to get stats for their site. It is the first choice of companies when it comes to business analytics.
However, Google Analytics does not give you much control over your data. So that is why there is a need for more Google Analytics. Since this tool is open source and free, businesses of all sizes use this free tool. Another reason why Google Analytics is popular is that it is a highly secure and trusted tool.
In this guide, we are listing the best open-source Google Analytics alternatives. You can use these analytics tools to understand better how your site functions in terms of UI and UX.
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Factors to Consider Before Getting A Google Analytics Alternative
The business analytics tool you use for your site will have a lot of access to your site’s data and that is why there are a few factors that you should consider before using any Google Analytics alternative for your site.
Factor in Your Business Objectives
The first things to keep in mind are your business objectives. Here, you have to see the goals you have set for the current period and future. Make sure that the web analytics tool you are about to use aligns with your business objectives and can support them.
For example, if you want analytics on the UI of your site, have a tool specializing in UI analytics.
Security is a Must
Some of the business analytics tools require deeper access to your site and its framework and if you are going to grant it, you have to make sure that the tool is highly safe and reliable. Go online and read the reviews about the tool. See what users in the real world think of it and then decide if you can trust the tool or not.
Ease of Use
If you are a new business, chances are you have a small team and do not have a dedicated staff to use these tools. So the tool you will have should be easy to use and the learning curve to use the tool should also be easy. It allows you to easily learn and teach other staff how to use the tool.
Scope for Customization
Although this might be a bit hard to find in open-source business analytics tools, it would be great if you get an open-source tool that is customizable. The tool can be customized for your site and its needs and the results you will get would be more accurate. So try to search for a tool with a good scope of customization.
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Best Open-Source Google Analytics Alternatives
Plausible is a fairly new addition to open-source web analytics tools. But it has taken the market by storm for all the small and medium businesses. There are a lot of powerful features that this tool brings to the table. First of all, it is quite lightweight and then it is blazing fast.
People trust Plausible because it only collects the necessary information from your sites, such as the number of page views, referrers, highest-ranking pages, bounce rates, and the number of unique visitors. The dashboard is also clean, making it easy to use.
Matomo is easily one of the best open-source Google Analytics alternatives out there. Users prefer Matomo because it is an on-premise software that gives you a comprehensive report of the people who visit your site.
Matomo is also very secure as it runs on MySQL/PHP web server with a secure and transparent framework. There is no data sampling on this tool, so you get the most accurate results. The tool has many tools that allow the next level of customization for your business needs.
3. Open Web Analytics
Here, the name pretty much gives it all away. Open Web Analytics is a great free and open-source tool for web analytics. If you want to analyze and organize your website’s traffic, then this is the tool you should use.
The tool allows you to track, manage, and analyze how your web visitors interact with the platform. Then there is also first-party control with this tool, which means that you can run this tool with your website in real-time.
Next on the list, we have AWStats. Again, this powerful analytics tool is unique as it gives graphical analytics for mail servers, advanced web, and streaming services.
AWStats will be suitable for all users who work with IIS (W3C format), WebStar, Apache log files, and other servers because it uses a partial information file to process big files. The tool shows you all the log information as it comes equipped with a log analyzer. All the information you get is in the form of graphical web pages.