To earn a stable income, Twitter’s reportedly asking verified organisations to spend at least $1,000 on their ads on the platform per month.
Confirming this report, Elon Musk said the push is to prevent the number of scammer accounts on the platform, which are touted to be millions! Twitter is giving away free Verified Organisations badge to those who spend $1,000 on ads, so it shouldn’t be a big problem for the major brands.
Forcing to Spend on Ads
Days after rebranding as X, Twitter is pushing yet another significant change to its internal policies to earn a steady flow of income. As per The Wall Street Journal, Twitter is asking brands to spend at least $1,000 per month on ads to keep their verified badge on, or else lose it!
This comes after the company revealed losing over 50% of its advertisers after Elon Musk’s takeover but gradually returning. Yet, it’s evident that X (formerly Twitter) lost a significant amount of income, adding to lawsuits filed by its current and former employees.
The new push to meet as spending threshold is upheld by Elon Musk, who said the change is to prevent and reduce the number of scammers creating “millions of accounts” on the platform. If not, brands can pay a flat $1,000 monthly fee to maintain their verified organisation badge on the forum, says Musk.
Or they can just pay $1000/month for a verified organization subscription with the ability to convey that organizational authority to affiliates. This more than pays for itself in organic reach.
The reason for the $1000/month is to set a moderately high bar to be a verified org,…
— Elon Musk (@elonmusk) July 26, 2023
This aside, Twitter is slashing prices on some of its advertising slots to lure more advertisers. For example, the platform offers a flat 50% discount on all new bookings for ads up to July 31st to let advertisers “gain reach during crucial moments.”
In another tweet, Elon Musk said he’d soon be removing the Light Mode off X and keep only the Dark Mode option available – calling it a better option in every way.