Twitter’s new setup of a giant X logo on its headquarters building in San Francisco drew complaints, as the city is now investigating the new erection citing violation of the city’s rules.

Issuing a Notice of Violation, San Francisco’s Department of Building Inspection has tried visiting the terrace twice – but was prevented. Several residents around the headquarters complain of this sign’s brightness and flashes as disturbing.

Investigating the New Setup

One of the many intriguing things Elon Musk has done to Twitter since the takeover is rebranding the company’s name and logo. Called X, the new logo and name have created enough technical problems for the company already. Yet, Musk proceeded to advertise the new logo further.

In this pursuit, the new boss erected a bright and flashing X logo on top of their San Francisco headquarters on Friday last week. This logo was noticed, and the San Francisco City Department of Buildings has intervened!

In a complaint filed late last week, San Francisco City says they have visited Twitter headquarters twice since Friday but were barred from visiting the X sign atop. The complaint read;

“Tweeter (sic) representative DECLINED to provide access but did explain that the structure is a temporary lighted sign for an event. I explained to all representatives that the NOV requires the structure to be removed with a building permit or LEGALISED.”

Well, they anyway issued a notice of violation (NOV), citing no permit was obtained for the setup of the new X sign. As we wait to see what happens next, rules mentioned on the city’s website say a notice of violation can incur fees, including permit and investigation fees.

In reply to The Washington Post, a spokesperson for the city’s Department of Building Inspection said, “To ensure consistency with the historic nature of the building and to ensure the new additions are safely attached to the sign,” the city requires a permit to approve new letters or symbols on a sign.