A fresh report from Bloombergโs Mark Gurman says that Apple intends to put more ads on your iPhone, specifically in Maps, Books and Podcasts.
This is to increase the ways Apple could earn revenue, as it started focusing much on services rather than hardware sales. Also, Gurman stated ads coming to Apple TV as well, and a potential low-cost ad-tier plan similar to other rival OTT platforms.
Ads in Apple Maps, Books and Podcasts
Form the last couple of years, itโs evident that Apple is focusing much on its services rather than hardware to reap reliable benefits. And one factor itโs investing heavily is in advertising โ which saw a 238% growth to $3.7 billion in 2021.
Thus, itโs now thinking of expanding them โ says Mark Gurman from Bloomberg, who stated ads could be coming in Maps, Books, and Podcasts apps. Currently, we already see ads for promoted apps in App Store, where app developers can pay Apple to have their apps placed higher in search results.
And these are going to be more, says Gurman. Apple may bring ads to the App Storeโs Today tab, where itโll show apps in card format with the word as โAdโ placed beneath the appโs name. Also, you may see them in individual app pages highlighted in blue in the โYou Might Also Likeโ section.
Aside this, we shall see ads in Maps app โ where the store owners could pay Apple to have their stores highlighted or recommended whenever a relevant search is made by the users. This works similar to App Storeโs search like typing โpuzzle gamesโ or โphoto editorโ to see promoted apps showing up first.
Besides this, Appleโs Podcasts and Books apps too may serve ads, where publishers can buy the ad spaces in each app to show their content up. Gurman also revealed the possibility of ads coming to Apple TV, where you may be recommended movies or TV shows by promotors.
Apple is also said to be testing a low-cost ad-tier plan, similar to what Disney+ and Netflix are trying to do. The platform already costs $4.99 a month, with ads only shown in between the Friday Night Baseball live streams.