Apple iPhone SE 2: The Most Affordable iPhone Could Become Even Affordable As Reports Suggest Price Cuts To Compete With Google Pixel 4a
Apple iPhone SE 2: The Most Affordable iPhone Could Become Even Affordable As Reports Suggest Price Cuts To Compete With Google Pixel 4a

Apple launched the budget iPhone SE 2 last month and it is currently the most affordable smartphone in the iPhone lineup. Still, the Indian prices are crazy as always, but if you ever wished to get the SE 2 but the pricing seemed insane then you might be lucky. A new report suggests that Apple could lower the affordable iPhone SE 2 pricing even further.

Apple iPhone SE 2: The Most Affordable iPhone Could Become Even Affordable As Reports Suggest Price Cuts To Compete With Google Pixel 4a
Apple iPhone SE 2: The Most Affordable iPhone Could Become Even Affordable As Reports Suggest Price Cuts To Compete With Google Pixel 4a

The official Indian pricing of the iPhone SE 2 is ₹42,500 but there are some bank offers that lower the pricing making it to be under ₹40,000. With the HDFC bank cards, the smartphone comes down to ₹39,990. This is great but according to Apple Insider, the smartphone’s pricing could go down even further globally.

The primary reason for Apple to lower the pricing is Google’s upcoming smartphone Pixel 4a. The Google Pixel 4a has been tipped to arrive at $349 that is ₹26,500. To compete with Google’s flagship, Apple could lower the pricing and attract potential Android users.

Moreover, Apple has the most cost margin with the iPhone SEs as the outer shell and some hardware parts are the same as the other old models. For example, SE 2 has the same cameras and front design as the iPhone 8 making Apple save a lot.

After the company lowers the pricing of the new SE 2, the company doesn’t have to worry much about the margin as new users in the segment would have already entered to the world of iPhones.  This will help Apple to create a new customer base who go for OnePlus or other cheaper midrange devices.

Currently, there aren’t any details on what exactly will be the pricing. But considering flagships like iPhone XR go lower in festive sales, we expect the device to be somewhere near the XR’s pricing.

Source – Apple Insider

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