Years after cancelling the Privacy Shield, the European Union has now developed a new privacy framework for data protection – that allows a safe transfer of its citizens’ data to the US.

The new framework aims to stop the data from ending up in US intelligence agencies while also setting up a new Data Protection Review Court to investigate issues and resolve complaints independently. The framework is yet to be accepted by the court before becoming law.

A New EU Privacy Framework

Many tech firms, including social media companies, rely heavily on data collection, which is used for understanding the consumer and advertising. While this is an essential aspect of regular business, there are chances of exploitation, which should be avoided.

The European Union is so particular about this, as it brought a new privacy framework for their data protection this week. Though it’s aimed at the world, it mainly concerns US firms, which must procure EU data for their operations.

Well, this new pact eases the rules to be followed by the US firms to store and process citizen data while also restricting them from any possible exploitation. This came three years after the fall of Privacy Shield – a law that failed to stop the EU data from going to US intelligence agencies.

Hoping the new framework would stop that, the EU also formed a new Data Protection Review Court (DPRC) to “independently investigate and resolve complaints“. This includes ordering the companies to delete the personal data stored in their servers after fulfilling the supposed purpose.

The same rules will also be applicable while sharing the data with third parties. Well, the new framework is yet to be approved by the EU’s court before becoming law. The apex court has already dumped two similar reforms earlier, citing they’re incapable of protecting the data as needed.