Instagram has been extensively popular since its initial launch in October 2010. From just an app for sharing pictures to becoming the primary platform for internet influencers, Instagram has close to 1 billion active users. In terms of scale, Instagram has a lot of offers, being one of the top 4 social media platforms in the world.

And as a marketing professional or influencer, it’s important to know these demographics. So how many people will use Instagram in 2022? According to the official report, one-quarter of the world’s active internet users will access the app EACH month!

Instagram Statistics

Instagram is not just an app to share your photos and make potential friends. Although, the idea when the app was initially launched was just photo sharing. But with its large audience, companies have found a way to commercialize this platform, which makes it open ground to promote and advertise their products online via so-called influencers.

Let us move into some jaw-dropping insights from Instagram and see how it can help you market your product better in 2022.

Also Read- Best Statistics Software and Tools

Instagram Demographic Statistics

Before moving to customer lever demographic analysis, let’s first get to know some top statistics that will help you understand Instagram marketing as a whole.

  • Monthly active users: Instagram reports over 1.22 billion active users across the globe. This value is specific to app users only.
  • Daily active users: When it comes to daily usage, the Instagram app has over 500 million active users across the globe, which is enormous.
  • Instagram stories: Stories is one of the app’s latest features, with over 1.386 billion story views every day.
  • Inactive accounts: According to a recent data report, over 95 million accounts are bot or inactive.
  • Popularity: When it comes to users’ popularity, Instagram has over 180 million users from India, 170 million in the United States and 110 million from Brazil.

Instagram Stats That Matter to Marketers in 2022

Social media platforms, especially Instagram, have got the amount of growth for 2021. As a result, its new stats are becoming the most popular tool for online marketers to promote their products and servers. Here are some specific Instagram stats that every marketer must know in 2022.

1. Instagram Story Stats

Instagram stories are a relatively new feature by Instagram, and it has more than 1.3 billion sorry views every day. So understanding story metrics is essential to make a perfect marketing strategy to leave an impression on your audience.

Users are More Interested in a Brand After Seeing it in a Story.

It is essential to familiarise a brand before taking orders on, and Instagram is helping brands to do just that. With over 1.3 billion story views every day, 58% of users get interested in checking out relevant brand products.

57% of people like seeing polls and quizzes

Pools are an effective way to understand what your audience wants, and Instagram users love polling on these pools. In addition, Instagram users prefer seeing quizzes and polls from brands on Instagram, and these quizzes even drive traffic and some potential orders for the product later.

The most active brands post 17 Stories per month.

Stories are a great way to keep your audience hooked up. Most active and successful brands post an average of 1 story every working day, which drives more traffic and engagements for their brand.

2. Instagram Usage Statistics

When it comes to growth, Instagram is slowly becoming the popular platform for the younger generation than its features and the community. Below are some metrics that can be helpful to make geo identify your target audience.

Instagram’s’ fastest-growing market in India

Instagram is acquiring an Indian audience by 16% quarter over the quarter for active user expansion. Currently, India is the fastest-growing region for Instagram and has massive potential for marketing and advertising.

Instagram is Gen Z’s’ favorite social platform.

Instagram is very popular among the age group of 16 to 24 years, and the active count of Gen Z users is much larger than any other platform, even Tiktok. So if this is the age group companies are trying to target to market their product, Instagram can help.

44% of people use Instagram to shop weekly

Instagram is far away from becoming the next e-commerce store, but more than 40% of users use the app to shop weekly. So it is wise to list your products and services via shopping tags.

Adult Instagram users are on the app nearly 30 minutes per day

Adults are not far below the millennial and Gen Z generation when it comes to usage, with an average count of 30 minutes per day. This time is used in activities like stories scrolling and live stream checking, so if you want to reach these potential customers, make sure to step into Instagram live streaming.

3. Instagram Marketing Stats

Marketing and advertising are not a brand new concept for Instagram, as brands are actively using the platform to reach the right customers. Here are some stats to make that transaction easier and reach your audience.

1 in 2 people have used Instagram to discover new brands

Instagram is a discovery tool for new users, as that’s how Instagram algorithms are built up. 50% of active users use the app to discover new brands every day from the posts and stories section. And 2 in 3 people say that the app helps them connect with the brand as well.

Instagram’s’ advertising reach has outpaced Facebook.

Before Instagram had the throne to social media advertising, Facebook was the go-to destination for all marketers until 2021. However, in 2022, Facebook’s global advertising reach only increased by 6.5% this year, while Instagram’s grew by 20.5%.


Instagram is still an untapped territory in terms of reaching the right audience. And the companies are working hard to make sure the app reaches all the corners of the world in terms of active users.

In recent years, the growth of Instagram has been tremendous and now is a challenging ground for marketing and advertising campaigns. This brings us to the end of this article, and we hope you like these Instagram stats for 2022.


Please enter your comment!
Please enter your name here