Instagram to start testing NFTs with select creators

Starting today, Instagram is testing NFTs with a select group of users on its platform. And on receiving feedback after this initial phase may expand the functionality, says Adam Mosseri.

These selected users can currently share NFTs they have made or brought from somewhere else to their Feed, Stories, or Messages. Soon after this, Meta’s head Zuckerberg said they’re planning to get NFTs to Facebook soon and possibly to other Meta apps too.

NFTs Support in Instagram

Meta has always been a blockchain enthusiast. While it’s working on a dedicated metaverse altogether, the company started letting creators in Horizon Worlds create and sell their digital stuff (NFTs) last month. And now, the same is coming to Instagram.

As Instagram head Adam Mosseri announced, they started testing NFTs on the platform with a select group of users in the US. These are (as per TechCrunch);

@adambombsquad, @bluethegreat, @bossbeautiesnft, @c.syresmith, @cynthiaerivo, @garyvee, @jenstark, @justmaiko, @maliha_z_art, @misshattan, @nopattern, @oseanworld, @paigebueckers, @phiawilson, @swopes and @yungjake.

With no fees associated with using them on the platform, Instagram said these users could share an NFT they had created or bring something they brought from someone – to their Feed, Stories, or to DMs.

Currently, Instagram supports NFTs on Ethereum and Polygon blockchains, with support for Flow and Solana coming soon. Also, these NFTs can be stored and showcased through the Rainbow, Trust Wallet, and MetaMask wallets. Instagram said they might add more functionality after receiving the feedback from this initial phase.

Soon after this, Meta’s CEO Mark Zuckerberg said they’re adding similar functionality to Facebook soon and could also be coming to other Meta apps in the future. He also stated plans for the company to explore augmented reality NFTs, or 3D NFTs, which you can bring to Instagram Stories using Spark AR.

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