Verishop and Snapchat announced a new partnership to let Snap users try a curated shopping experience on its platform.
As per reports, Snapchat will feature Verishop Mini, a specially crafted Verishop shopping section in the Snapchat app to let users shop for branded items and purchases. Moreover, users can share them with others and also try some virtually to know better.
Shopping in Snapchat
With over 265 million active users, Snapchat for long has been a successful social chat platform in the heated-up messenger space. However, Generation Z users and millennials, who open the app 30 times a day on average, are mostly used by Generation Z users and millennials.
Snapchat has confidently partnered with Verishop, a new online shopping store housing fashion branded products from clothing to cosmetics with this active userbase.
The co-founder and CEO of Verishop, Imran Khan, was the former chief strategy officer at Snapchat and later started Verishop with Cate Khan, his wife. This was aimed at taking Amazon directly and is now integrated into Snapchat in its growing pursuit.
Announcing this partnership, Alston Cheek, Snapchat’s Platform Partnerships Director, said,
“The Verishop Mini makes it easy and fun for our community to shop fashion and beauty favorites expertly curated just for them, right alongside their friends on Snapchat.”
Verishop Mini can be seen in the rocket section of Snapchat and has a search function to find products. The shop features a wide catalog of fashion products from various independent brands like Bebe, Richer Poorer, Fifth & Ninth, Ganni, Faithfull the Brand, Labucq, Dannijo, etc., rotational basis.
Also, Verishop Mini uses Snapchat’s AR functionality to let users try on some products virtually, like sunglasses and lipstick shades. Further, users can share their finds with friends on Snap internally to ask for opinions.
With the latest stats saying that over 55 percent of consumers shopping in marketplace apps more now than before the pandemic, Snapchat’s integration with Verishop should garner good results.
