Twitter’s new job posting feature goes to live testing, with a few brands leveraging this to find suitable candidates for their organisation.
The new feature will be bundled with Twitter’s Verified Organisations subscription, although it’s yet to be officially announced. This comes months after Twitter acquired Laskie, a job-matching startup, to build a LinkedIn rival.
Job Posting on Twitter
Amidst the Twitter vs Threads saga, Twitter is minding its own business without bothering much about the latter’s success. Months after acquiring Laskie, a job-matching startup, Twitter begins testing a new job posting feature on its platform.
Workweek is among the first companies to leverage this feature, as it listed job vacancies for several roles on its profile. This feature is available only to Twitter Verified Organisations and appears in a dedicated section beneath the profile bio of eligible handles.
While there is a ton of hype around Zuck copying and pasting another app, Elon's Twitter is shipping products that make a ton of sense.
We just got access to posting jobs on our company page.
Considering we've hired 20+ people from Twitter, this is a no-brainer. pic.twitter.com/KcOaBvPNGb
— Adam Ryan 🤝 (@AdamRy_n) July 6, 2023
While Twitter is yet to make an official announcement on this addition, live testing suggests the feature will be available soon. When available, verified companies can list their human resource needs on Twitter to get the right talent.
When live, companies can post the job title, location, pay range, and an external page link to let the potential candidates apply. This feature is a part of Elon Musk’s broader vision of making Twitter an all-in-one platform, which includes adding more video elements, in-stream payments, dating profiles etc.
While the new job posting feature is an exciting addition, especially when it’s offered at no extra cost to the Verified Organisations – the subscription itself costs $1,000 per month, making it the only catch. Well, Twitter is reportedly offering the gold badge for advertisers (companies) who reach a certain threshold as ad spending, so it shouldn’t be much of a barrier to the most business handles.