In the movement thatโs gaining momentum, Coca-Cola joined the list of companies that would pause ad spending on Facebook for a month. With the tag of #StopHateForProfit, the campaign led by ADL, NAACP, and others is asking every big corp is to take a break from aiding Facebook and Instagram by serving their product ads on them.
Coca-Cola Joins the List
Coca-Colaโs entrance announcement today is a big thing. Besides it, many reputed companies like Verizon, Hersheyโs, Unilever has also previously announced that they would be pausing ads on Facebook and Instagram for the entire month of July. This is to show the solidarity of corporates going against Facebookโs decision of serving Trumpโs offensive posts.
While platforms like Twitter were labeling few tweets of Donald Trumpโs as against their policies and provoke danger, Facebook, on the other hand, justifies the same with a debacle response, igniting few internal employees and many others to go against Facebook. And to make the company learn a lesson, Anti Defamation League, NAACP, etc are making a campaign called โStop Hate For Profitโ.
Under this, activists are calling all companies to pause their ad spending on Facebook and its related platforms to let it know the money earned shouldnโt be used for promoting hate and violence. Supporting this, Coca-Colaโs CEO and Chairman, James Quincey announced in a companyโs press release that,
โThere is no place for racism in the world and there is no place for racism on social media. The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days.โ
Further, the company said it will be taking this time to โreassess its advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.โ This statement defines pausing advertising on not just Facebook and Instagram, but also on other platforms like Twitter, YouTube, etc.