EU regulators accused Google in 2018 of being a monopoly in the search engine market. Thus, it was ordered by the regulator to open up and let others enter the market, which offers the users more alternatives through healthy competition.
But now, it’s even broken down to make it more flexible by offering upto 12 search engines for users, where they can set either of them as default at startup.
Making Search Engine Market More Flexible
For a long, Google has a much-dominating share in the search engine market in most countries. While it was let go in many nations, the European Union is very adamant about Google’s growing monopoly state.
Thus, it took a stance in 2018 to force Google in making the market open for everyone by detaching it from Android.
As Google sets its Chrome browser with a native search engine as default in every Android phone, EU broke Google by cutting off this default link and letting users pick what they want.
Thus, Chrome users in EU nations since then will have the option to set their desired search engine as default when they set up the browser for the first time.
While this enticed the EU regulator for bringing more competition, DuckDuckGo, on the other hand, isn’t satisfied.
It argued Google’s policies of auctioning off the alternative places for selectable search engines, even if they’re not being picked. And Google setting its own search engine at the top made everyone pick it mostly.
Thus, as per reports, Google is now forced to make the policies even more flexible – as it decided to offer upto 12 different search engine options for the users.
Also, the developers of those search engines can list their products for free in the Chrome browser! So while it’s more like Google surrendered to the EU, it’s confident that users will pick Google as their default search engine for being more convenient.
