In a conference of WIRED, Adam Mosseri, CEO of Instagram revealed that the platform will implement the “hiding-likes” concept in the USA from next week onwards. Currently prevailing in few countries, this concept, as per Mosseri, will be implemented in the USA as soon as next week. If not for everyone in the beginning, at least few hundreds will see the change soon, he assured.

This may be difficult for those personalities who see their likes count as their brand value. But, Instagram doesn’t feel so. Few users have previously argued that hiding likes could make it difficult to understand one’s genuine followers, yet Instagram has gone in its place.

How does it work?

It’s simple. Instagram isn’t taking off the likes counter, after all, it’s just hiding it from the public view. So, if you post a picture, your followers can still like it, but only you’ll be able to see it and not all your followers.

Instagram Confirms Hiding Likes Initiative in USA. Starts From Next Week.
Instagram Confirms Hiding Likes Initiative in the USA. Starts From Next Week.

Instagram has made it clear by saying, considering the social well beingness of its users is the main purpose of this initiative. Began with Canada, this initiative is currently prevailing in the countries of Brazil, Japan, Australia, Ireland, New Zealand and Italy.

Facebook, YouTube and Twitter too!

In pursuit of keeping users happy about their addiction, Instagram’s parent Facebook, YouTube and even Twitter have revealed about taking such likes-hiding initiative. Facebook has even started with Australia in September this year. If seemed positive, they’d be rolling this other markets too.

To Techcrunch, a Facebook spokesperson said, “We are running a limited test where like, reaction and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people’s experiences.”

Well, there’s a hidden feature discovered recently in Android app of Facebook, that users can still be able to see who all have liked it, but you gotta manually count to know the total, which is hell anyway.

Source – WIRED


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