To lure new customers from Kenya, Netflix announced a free mobile-only plan for all Android users in the country.
In the coming weeks, any Kenyan Android user can access a quarter of Netflix’s catalog for free and upgrade to paid plans for more content. This offer hopes to bring new customers from outside the US market.
Free Netflix For Kenyans
Kenya, the East African nation with over 20 million active internet users, is one of the potential targets for Netflix, which plans to add new subscribers as per its growth strategy.
Under this, the OTT giant has announced a free mobile-only tier for all Kenyan users aged 18+ and who have an Android phone with an internet connection. While there’s no expiration date for this offer yet, Netflix said they could only access restricted content from this plan.
Interested users can easily upgrade to paid plans for more content access, better resolution, and streaming on various devices. Letting people sign-up without providing payment information is one of the best tactics a business can use, and Netflix is just doing that.
Announcing this plan, Netflix’s Director of Product Innovation, Cathy Conk, said,
“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service.”
The company has earlier rolled out similar plans in other nations, too, and later commercialized slowly. In India, Netflix tested a $3 plan and followed it in others countries later. It will be limited to 480p resolution, one-screen, and that too only on a mobile.
For some time, it even offered free initial access for a month to let users trail until they’re interested. To tackle the competition from other streaming services like Amazon Prime Video, Disney+, etc., we may see Netflix offering similar perks in new nations soon.