A couple of months after its launch, Twitter is now expanding its Blue subscription to 20 more countries, all being European.
This makes the total availability count 30 nations now, where users can subscribe to Blue for $8/month via the web or $11/month via its iOS app. The company provides a bunch of additional features like a verified badge, priority visibility, flexible posting of videos and tweets, etc., as perks.
Expanding Twitter Blue to Europe
In an effort to attain more revenue, Twitter is expanding its Blue subscription to more countries in Europe, with the latest addition including; Netherlands, Poland, Ireland, Belgium, Sweden, Romania, Czech Republic, Finland, Denmark, Greece, Austria, Hungary, Bulgaria, Lithuania, Slovakia, Latvia, Slovenia, Estonia, Croatia, Luxembourg, Malta, and Cyprus.
This latest addition makes the total serviceable areas of Twitter Blue to 35 countries, where it’s priced at $8 a month on the web and $11 a month on iOS. The additional cost when subscribing through iOS (or Android app) is due to the respective App Store’s tax cut, where Apple and Google charge 30% on every transaction made through them.
While it’s relatively high, Twitter offers an annual subscription model at a discounted price to make it slightly affordable. This costs $84 per year if subscribed through the web, while it’s $114 if bought through iOS or Android apps.
Subscribers will have a bunch of benefits like a verified badge on their profile, more visibility in others’ tweet replies, the ability to post 60-minute long videos, write 4,000-character long tweets, edit tweets, a thread reader, and bookmark folders.
Though the company is banking heavily on these subscriptions, they aren’t becoming a significant revenue source for the company. A recent report states that the company managed to turn only 290,000 people into Blue subscribers out of the hundreds of millions of monthly active users.