Since relying on ad revenue, Twitter is all set to make more income from the single income source it got.
Twitterโs Revenue Product Lead today revealed a new form of ads placement, where the platform is intended to insert ads in tweet replies. This is currently in the testing phase for all iOS and Android users globally and is receiving a mixed reaction.
Twitter Ads in Tweet Replies
Whatโs a better way to increase revenue for something that relies on a single source of income. Itโs just squeezing more income from the source whereโs theyโre earning currently. And Twitter is just doing that!
As per a tweet announcement from the platformโs Revenue Product Lead, Bruce Falck, Twitter is testing a new placement for ads โ inserting them in between tweet replies. The testing has already started in iOS and Android clients, and you may see them soon.
Starting today, weโre trying something different and testing a new ad format in Tweet conversations. If youโre a part of this test (which is global; on iOS & Android only), youโll see ads after the first, third or eighth reply under a Tweet. ????๏ธ pic.twitter.com/kvIGeYt2vp
— bruce.falck() ???? (@boo) October 13, 2021
Announcing this, Flack said itโs โa big opportunity to build an ad offering that creates value and aligns incentives for creators and advertisers.โ Further, theyโd test โdifferent frequencies, layouts, contextually relevant ads, different insertion points, etc.โ
And all the learnings from this trail are used for making a decision, to permanent them. Creators, on the other hand, will be able to opt-in to this feature and have a share from the earnings Twitter get.
The ads will be placed after first, third, or eighth tweets in a conversation, and will be seen under almost all tweets. Twitter users whoโve tested this have negative opinions forming up, as many are complaining about seeing more ads than usual. Theyโre appealing to Twitter to remove main timeline ads instead.
Twitter is also testing a Tweet Storm, which lets users create a lengthy tweet thread in replies. This could help both the community and the platform in serving their own purposes.