Instagram announced a new ad placement – in the search results – to give more visibility to businesses.
Users when browsing the results of a certain term may occasionally see ads of different businesses, marked as sponsored.
Further, Instagram has partnered with a few brands to test the new reminder notifications of events – from businesses to users when opted in. All these will be tested in the coming months, globally.
Instagram Ads in Search Results
Being one of the important subsidiaries of Meta, Instagram is aggressively looking to expand its revenue options with new ideas almost every month. In this pursuit, the company is now testing ads in the search results!
Whenever a user searches for something on Instagram – say the term “chocolates”, users may see ads related to this term in between the general results they browse. The ads in this case are marked as sponsored, making them easy to identify. This new ad placement testing will happen globally in the coming months, says Instagram.
Further, the platform partnered with certain brands to test a new concept of event reminders – to give businesses the power to remind or notify users of their future events or launches. Users opting into this will be reminded of particular events one day before, 15 minutes before, and when the event begins – through a notification that’s like any other Instagram notification.
These would appear on the lock screen too, so you can be aware and not miss the event. All these efforts would hopefully bring more revenue and engagement to Instagram, which had its income stream dented lately. Meta, for example, saw its revenue shrink for the first time last year.
In Q4 2022, Meta reported advertising revenue of $31.25 billion – down from $32.64 billion in the same period a year earlier. Further, the year-on-year ad revenue declined from $114.93 billion in 2021 to $113.64 billion in 2022.