After entering to online food and alcohol delivery, Amazon India now ventures into a new category – Amazon Pharmacy. Under the e-commerce giant is taking orders to delivering over-the-counter and prescription-based medicines to some parts in Bengaluru. This new wing is initiated when the online pharmacy is booming in India amidst COVID-19.
Amazon Adds Pharmacy Service
India has been one of the key overseas markets for Amazon, which generates significant revenues every year. And to increase that further, Amazon India has added a new service called Amazon Pharmacy, where it delivers medicines online.
This feature is initially available for some users in Bengaluru and may spread out to all areas of seemed successful. Under this, the eCommerce portal now takes orders of both kinds, over-the-counter and prescription-based to deliver the medicines, ayurvedic medication, and basic health devices from certified sellers. Upon launching this new service, it said,
“This will help customers meet their essential needs while staying safe at home.”
Amazon’s new step comes after the other established online pharmacies in India are booming amidst COVID-19 lockdown.
Other players like PharmEasy, Netmeds, Medlife, 1mg, Apollo are thriving recently due to users turning more into online services after the nation’s COVID-19 lockdown. 1mg, in special is reachable to over 1,000 cities, whereas the PharmEasy and Medlife are planning to merger and NetMeds in the list of Reliance’s next acquisition.
And to face all that growing competition already, Amazon is offering upto 20% discount on its medicines, which are supplied mostly through Cloudtail, one of the largest sellers on the Amazon India marketplace. It’s the joint venture between Catamaran (backed by Infosys founder NRN Murthy) and Amazon India, where the latter has about a 24% stake.